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Post by swervinmervin on Feb 1, 2012 18:29:50 GMT -6
The best part is, True North have an ingenius plan to keep the building full. The multi-year requirement was a stroke of genius, so too was having them expire at staggered end dates and keeping the multi-thousand person waiting list. They have created a scenario where there will always be demand, always be buzz and always be a sold out building for at least the next 15 years or so Yes. True North's design and execution of this plan should be in business school case studies. Absolutely brilliant!
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Post by inkymarx on Feb 2, 2012 13:53:52 GMT -6
I wonder how many games Geoff Currier (and the other naysayers) go to and who pays for those seats. Many of them I'm sure. The real question is how long will it last? No one has that answer yet. I don't think anyone doubted the first years the building would be full. But to think a full building would not make money is another story. If you can't figure that out you should not be in radio talking about it! The reality is, their argument that Winnipeg would / could never support a team didn't have any logic behind it.... It was just the easiest argument to make because it really seemed like Winnipeg was never going to be awarded a franchise, even more so if you weren't a jetsowner follower or somebody like that. It was just so damn easy to say "Winnipeg isn't going to get a team." when you could say it and the next day Gary Bettman is in the media saying they aren't moving any teams. Once we were awarded a franchise the negativity went from "Winnipeg will never get a team." to "Winnipeg will never sell the required amount of season tickets." and we all know how that went down. Since then I haven't heard much negativity myself, but it's almost a given that if you asked any of those hardcore naysayers, they would say "we'll see in a few years.".... Even that argument is built on the assumption that Winnipeg is a smaller market, so they are bound to have a terrible team which will fail on the ice and eventually fail in the stands......The Jets went from bottom of the barrel, mostly due to the fact that the team was essentially a new team, to being part of the playoff race. So we can say that the Jets as a team have been, at very least competitive this year..... Even if they don't make they playoffs, they aren't exactly the losers the naysayers predicted. I know having a winning team isn't a business model and I think the Jets will succeed for years to come regardless, but the funny part about "we'll see in a few years" is, if the Jets gets any better as a team the fan support is just going to grow and grow and grow. Also, in today's economy "we'll see in a few years." can pretty much be said about any teams financial future.... In fact it's even more relevant when you are talking about teams that come from cities where hockey isn't a lifestyle, which pretty much isn't anywhere in Canada. ALSO, as far as I know True North hasn't even put all their revenue streams into motion yet.....aren't they still planning some major developments around the arena? Once those developments complete, you have to assume they be making even more money.
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Post by The Unknown Poster on Feb 2, 2012 17:45:21 GMT -6
Good point. True North isnt just the Jets. It's an entertainment empire (or building to one). The NHL team is one revenue source. Other live events are other revenue sources. Remember, they also promote concerts at the Stadium level too. They are developing their property around the MTSC to create even more revenue.
If there every comes a time when the Jets lose money in a season, True North wont be hurt.
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Post by TheDeuce on Feb 3, 2012 12:08:13 GMT -6
Good point. True North isnt just the Jets. It's an entertainment empire (or building to one). The NHL team is one revenue source. Other live events are other revenue sources. Remember, they also promote concerts at the Stadium level too. They are developing their property around the MTSC to create even more revenue. If there every comes a time when the Jets lose money in a season, True North wont be hurt. This. The Jets might be the economic engine driving the True North business plan but the value their presence adds to everything they're associated with is priceless. Some of it is intangible (the aura of having an NHL team can't be measured but it's real none the less) and some is very tangible (15,000 reasonably affluent people heading downtown 40+ nights per year? 'nuff said). If the business proposal was just an NHL team, full stop, none of this would have happened. m.
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