Jets an Elite team by Revenue!

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Jets Fans Rejoice!
Based on attendance figures from
espn.go.com/nhl/attendance
and ticket pricing from
www.fancostexperience.com/pages/fcx/fci_pdfs/6.pdf
(compiled by © 2011 Team Marketing Report, Chicago, IL)
I have put together a game ticket revenue by team and WOW look at Peg City! We are ELITE!
Put this with a young team, great management committed to winning and crazy loud fans, we have all the ingredients for a dynasty!

Rank City Ave Att. Ave Ticket $ Game Revenue
1 Toronto 19,496 $123.77 2,413,019.92
2 Montreal 21,273 $88.67 1,886,276.91
3 Winnipeg 15,004 $98.27 1,474,443.08
4 Philadelphia 19,670 $66.89 1,315,726.30
5 Calgary 19,289 $68.18 1,315,124.02
6 Vancouver 18,870 $68.38 1,290,330.60
7 NY Rangers 18,161 $66.20 1,202,258.20
8 Chicago 21,390 $55.72 1,191,850.80
9 Edmonton 16,839 $70.13 1,180,919.07
10 Pittsburgh 18,528 $63.06 1,168,375.68
11 Washington 18,506 $62.42 1,155,144.52
12 Detroit 20,066 $53.28 1,069,116.48
13 Minnesota 17,042 $62.63 1,067,340.46
14 Ottawa 19,050 $55.51 1,057,465.50
15 Boston 17,563 $58.94 1,035,163.22
16 Los Angeles 17,574 $51.92 912,442.08
17 Florida 15,697 $55.67 873,851.99
18 San Jose 17,564 $49.73 873,457.72
19 Nashville 16,472 $51.04 840,730.88
20 St. Louis 18,943 $41.57 787,460.51
21 Buffalo 18,307 $38.25 700,242.75
22 New Jersey 14,416 $45.86 661,117.76
23 Tampa Bay 17,149 $37.73 647,031.77
24 Columbus 13,457 $47.95 645,263.15
25 NY Islanders 13,039 $49.06 639,693.34
26 Carolina 14,937 $41.58 621,080.46
27 Colorado 15,134 $40.62 614,743.08
28 Anaheim 14,876 $36.94 549,519.44
29 Phoenix 10,997 $36.15 397,541.55
30 Dallas 11,469 $29.95 343,496.55

[jval07]

I can;t believe there are average prices in the 30's.... What are nosebleeds worth in those arenas? The team pays for specatators to sit up there?

[jetsnordiquesfan]

Hmm I am kinda surprised the Jets have an higher ticket average than the habs and I'm shocked Phoenix isn't last.

If you could divide this by the team winning percentage to factor fans dedication to each team and add a certain bonus based on max building capacity if it's lower (meaning harder to get higher attendance averages), I can't imagine how high Winnipeg and Montreal would be (although I don't think anything could ever beat the 89-90 Nordiques)

[swervinmervin]

I am just a little unsure how accurate the average ticket prices are according to that report. Given that the season ticket cost of a P3 ticket is $94 (just under the average), it's hard to believe that the the weighted average of P1, P2, and P4-P7 is a little above $98. Given that P6 is a very large seat section, and that P7 is WAY under $98, it's hard to see how that math would work. (P1 is just $129 per game - not much above $98).

The chart for the average ticket cost also says that it excludes box seats.

In order to get to an average of $98, they must be including a lot of the walk-up tickets (as well as the "team" tickets) sold at the higher walk-up prices (or a deemed walk-up price in the case of team tickets). But, there aren't THAT many walk-up seats and team tickets - maybe about one thousand out of the 15,005 total seats. Maybe a little more than 1,000 walk-ups and team tickets, with the remainder being box seats which the report says are excluded.

Another possibility is that they are factoring in some after-market pricing - which does not go into club revenues. In terms of interpreting the data, this makes some sense, especially for this year of the Jets. However, the big exception to this idea is that this report is a marketing report that appears to be geared towards estimating club revenues. If that is true, then after-market ticket prices shouldn't be factored in, since they don't go into club revenues.

Maybe they are using really high prices for walk-up's and team tickets. That makes the most sense to me.

[swervinmervin]

Dec 5, 2011 22:35:26 GMT -6 jval07 said:

I can;t believe there are average prices in the 30's.... What are nosebleeds worth in those arenas? The team pays for specatators to sit up there?

If AVERAGE ticket prices are in the $30's, that is bizarre. That was roughly the cost of tickets in 1995-96, for the Jets. That is bizarre. That doesn't even come close to covering costs in 2011.

[phreload]

Yes I am unable to come up with a justification for the $98, so I threw in $82 - the well publicized season ticket average and the total is still $1.2M good for sixth place. Now that number does not factor in any markups for walk up tickets (approx 1,000) so it is surely below the actual.

[phreload]

If these numbers are correct you can also affirm some additional common conceptions. American teams are devaluing their revenues through heavy discounts and packages. In order to average $30-$40 there has to be a significant proportion of $10 season tickets and mini packs. Second, there must be a very low percentage of premium seats being sold aka the Phoenix lower Bowl's famous pics of empty seats.

[mrconfusion87]

Isn't that obvious!? I don't need no stats to tell me that!

[Douggy-D]

Pshhhh, we were 25th in Attendance and 18th in Ticket Prices last year and we still got to 17th in Gate Revenue.

[bcmike]

Even if we assume the numbers are slightly high, the gate basically takes care of player salaries.

The rest of the output has to be made up with TV rev, merchandise, etc. Fortunately the rink basically takes care of itself and then some with event revenue.

If the gate can hold and TNSE has smart money people hedging the dollar, and creating contingency funds, the Jets should do fine long term

Still, that wouldn't be a business I would get into expecting to make money.

However it could be more of a long term real-estate play as I'm sure downtown dirt in Winnipeg is steadily on the rise now that the Jets are back.

[cheswick]

Dec 8, 2011 8:41:04 GMT -6 bcmike said:

Even if we assume the numbers are slightly high, the gate basically takes care of player salaries.

The rest of the output has to be made up with TV rev, merchandise, etc. Fortunately the rink basically takes care of itself and then some with event revenue.

If the gate can hold and TNSE has smart money people hedging the dollar, and creating contingency funds, the Jets should do fine long term

Still, that wouldn't be a business I would get into expecting to make money.

However it could be more of a long term real-estate play as I'm sure downtown dirt in Winnipeg is steadily on the rise now that the Jets are back.

Doug Maclean on Hockey central and noon has stated many times that for teams to be successful they must cover player salary expenses by ticket sales so its good news for Winnipeg.